Your customer base has grown. Your team has changed. The business has become more complex. But the processes, metrics and operating model that got you here weren't designed for where you're going.
What worked before is starting to create friction.
Kent & Co helps SaaS businesses understand what's no longer working, identify what needs to change and design a Customer Success function fit for the next stage of growth.
Four signs the way you work no longer fits the business.
01
Growth has changed the workload.
More customers, more complexity and more competing priorities. The answer isn't always another CSM — it might be segmentation, coverage, capacity or a better division of responsibilities.
02
Processes have become patchwork.
Different teams work differently. Customer handovers are inconsistent. Processes have accumulated over time without a coherent operating model.
03
The numbers don't tell the whole story.
Activity is measured, dashboards are full, but leadership still struggles to understand what's driving churn, where expansion is possible and whether CS is delivering commercial value.
04
The business is moving into its next stage.
New products, markets, customer segments or growth targets are exposing weaknesses in the existing model. What worked at the previous stage may not work at the next.
How Kent & Co helps
Three steps to a function fit for the next stage.
01
Understand what has changed
Assess the current operating model, maturity, customer journey, metrics and constraints.
02
Decide what needs to change
Identify the most important gaps and prioritise improvements to the operating model, measures, processes and capacity.
03
Design for the next stage
Develop practical recommendations, clear ownership and a roadmap the business can execute.
The Kent & Co Maturity Model
Every stage of maturity is worth about ten points of NRR.
Net Revenue Retention is what your existing customers are worth a year from now, before a single new sale. Below 100%, the base shrinks. Above it, the base grows on its own. Maturity is what moves the number.
+1 point of NRR on R50m ARR
R0.00m
more ARR by year five
R0.00m
more revenue across five years
Illustrative. Existing customer base only, NRR held constant at 101% against 100%.
80%90%100%110%120%100%: growing without new sales NRR
Stage 3
Outcome-led
Customer objectives and outcomes are defined. Journeys are segmented and retention is a shared goal.
NRR
100–110%
Monthly churn
2–4%
Net Revenue Retention and monthly churn by maturity stage
Stage
NRR
Monthly churn
Foundational
80–90%
5–10%
Defined
90–100%
3–6%
Outcome-led
100–110%
2–4%
Signal-driven
110–120%
1–3%
Strategic
120%+
<1%
Work with Kent & Co
Find out what you've outgrown, then decide what to change.
Whether you need a second opinion on one decision, a structured view of the whole operating model or a partner alongside you as the business grows, there are a few ways we can work together.
Start with a conversation
30-minute discovery consultation
Tell us what has changed in the business and where the friction is showing. We'll explore what's no longer working and whether Kent & Co is the right fit.
Bring a specific challenge involving retention, churn, customer outcomes, operating models, KPIs or team effectiveness. We'll work through the problem and identify the decisions that matter.
What you get:
A focused 90-minute session
Direct, practical advice
Clear recommendations and next steps
CS diagnostic
Understand where your Customer Success function stands — and what needs to change next.
Ongoing one-to-one advisory for founders and CS leaders who want to strengthen their strategy, improve their operating model and connect customer progress to commercial performance.
What you get:
Two 60-minute advisory sessions per month
Prioritisation and guidance between sessions
Progress reviews against agreed objectives
A defined scope and monthly commitment
Monthly advisory is scoped to your needs, with no implementation agency or outsourced CS team attached.
All prices are introductory launch prices in South African rand, with no VAT added. Scope and availability are confirmed before any engagement. Paid sessions need 24 hours' notice to cancel or reschedule; see the booking terms.