KENT&CO

Consultancy · Scaling Customer Success

You've outgrown the way you work.

Your customer base has grown. Your team has changed. The business has become more complex. But the processes, metrics and operating model that got you here weren't designed for where you're going.

What worked before is starting to create friction.

Kent & Co helps SaaS businesses understand what's no longer working, identify what needs to change and design a Customer Success function fit for the next stage of growth.

  • Scale the business.
  • Rethink the operating model.
  • Keep customer success at the centre.

Sound familiar?

Four signs the way you work no longer fits the business.

  1. Growth has changed the workload.

    More customers, more complexity and more competing priorities. The answer isn't always another CSM — it might be segmentation, coverage, capacity or a better division of responsibilities.

  2. Processes have become patchwork.

    Different teams work differently. Customer handovers are inconsistent. Processes have accumulated over time without a coherent operating model.

  3. The numbers don't tell the whole story.

    Activity is measured, dashboards are full, but leadership still struggles to understand what's driving churn, where expansion is possible and whether CS is delivering commercial value.

  4. The business is moving into its next stage.

    New products, markets, customer segments or growth targets are exposing weaknesses in the existing model. What worked at the previous stage may not work at the next.

How Kent & Co helps

Three steps to a function fit for the next stage.

  1. 01

    Understand what has changed

    Assess the current operating model, maturity, customer journey, metrics and constraints.

  2. 02

    Decide what needs to change

    Identify the most important gaps and prioritise improvements to the operating model, measures, processes and capacity.

  3. 03

    Design for the next stage

    Develop practical recommendations, clear ownership and a roadmap the business can execute.

The Kent & Co Maturity Model

Every stage of maturity is worth about ten points of NRR.

Net Revenue Retention is what your existing customers are worth a year from now, before a single new sale. Below 100%, the base shrinks. Above it, the base grows on its own. Maturity is what moves the number.

+1 point of NRR on R50m ARR

R0.00m
more ARR by year five
R0.00m
more revenue across five years

Illustrative. Existing customer base only, NRR held constant at 101% against 100%.

Find out where you sit
80%90%100%110%120%100% NRR

Stage 3

Outcome-led

Customer objectives and outcomes are defined. Journeys are segmented and retention is a shared goal.

NRR
100–110%
Monthly churn
2–4%
Net Revenue Retention and monthly churn by maturity stage
StageNRRMonthly churn
Foundational80–90%5–10%
Defined90–100%3–6%
Outcome-led100–110%2–4%
Signal-driven110–120%1–3%
Strategic120%+<1%

Work with Kent & Co

Find out what you've outgrown, then decide what to change.

Whether you need a second opinion on one decision, a structured view of the whole operating model or a partner alongside you as the business grows, there are a few ways we can work together.

Start with a conversation

30-minute discovery consultation

Tell us what has changed in the business and where the friction is showing. We'll explore what's no longer working and whether Kent & Co is the right fit.

No obligation. No hard sell.

Advisory session

One problem. A fresh perspective. A clear next step.

R1,50090 minutes

Bring a specific challenge involving retention, churn, customer outcomes, operating models, KPIs or team effectiveness. We'll work through the problem and identify the decisions that matter.

What you get:

  • A focused 90-minute session
  • Direct, practical advice
  • Clear recommendations and next steps

CS diagnostic

Understand where your Customer Success function stands — and what needs to change next.

R5,000Fixed fee

A structured review of your current approach to customer outcomes, lifecycle management, operations, data and commercial performance.

What you get:

  • Assessment against the Kent & Co maturity model
  • Identification of key gaps and opportunities
  • Prioritised recommendations
  • A practical roadmap for what to address next

Designed for founders and CS leaders who need clarity before investing in change.

Ongoing advisory

Make better Customer Success decisions with an experienced operator in your corner.

From R6,000per month

Ongoing one-to-one advisory for founders and CS leaders who want to strengthen their strategy, improve their operating model and connect customer progress to commercial performance.

What you get:

  • Two 60-minute advisory sessions per month
  • Prioritisation and guidance between sessions
  • Progress reviews against agreed objectives
  • A defined scope and monthly commitment

Monthly advisory is scoped to your needs, with no implementation agency or outsourced CS team attached.

All prices are introductory launch prices in South African rand, with no VAT added. Scope and availability are confirmed before any engagement. Paid sessions need 24 hours' notice to cancel or reschedule; see the booking terms.

Building your team's skills as well? See Practising CS →

Get in touch

Tell us where you are today.

One problem, understood, is enough to start. We'll reply within two working days.

What happens next

No long brief needed. Tell us what's happening and we'll take it from there.

  • A reply within two working days
  • Start with a free 30-minute consultation
  • Based in Cape Town, South Africa

Send a message

Fill out the form and we'll get back to you.

We'll only use your details to reply to you. Privacy policy.